Opening a franchise is an exciting achievement. It means you have made it through all the hoops regarding brand building, development work, systems development, business model refining, and more. However, there are still obstacles you will have to go through to ensure that your franchise ends up being financially profitable. One of the most important things to remember is that having a franchise requires investments in marketing and hiring. When these are heading in the right direction, you set your franchise up with a strong team and reputation to enter the market. Below we will discuss a few of the most common mistakes first-time franchises make and how to avoid them.